February 21, 2007 Webinar
On the Money...Savvy Database Marketing Strategies

Speaker Biographies

Chuck Romans
Vice President
Product Development
MDR
Chuck Romans has 25 years of database marketing experience in the education marketplace. In his current role of Vice President of Product Development at MDR, he is responsible for list solutions, e-marketing solutions, and MDR Sales Solutions. During his tenure at MDR, Chuck has launched many innovative and leading-edge products, including Buyers at School response files, Educators at Home database, industry-leading analytical products, and developed sophisticated predictive indicators using database mining and modeling techniques. Chuck’s experience in customer database management has proved valuable in assisting many education marketers leverage their customer information to develop marketing strategies for increased profitability.

Prior to joining MDR, Chuck managed direct marketing initiatives at McGraw-Hill’s American School Publisher Division, the Random House School Division, and Educational Dimensions Group.

Chuck is a graduate of Fairfield University in Connecticut with a degree in Financial Management, with a minor in Economics. He can be reached at cromans@dnb.com or 203-225-4880.

Bob Stimolo
President and Founder
School Market Research Institute, Inc.
Bob Stimolo is President and Founder of School Market Research Institute, Inc. (SMRI), a full-service direct marketing agency serving companies that provide products and services to pre-K–12 educational institutions. SMRI provides consulting and creative services, circulation management, list brokerage and production services.

Bob has accumulated over 35 years of experience and has helped plan and execute hundreds of promotion campaigns. He is the publisher of School Marketing Newsletter, a monthly print newsletter now in its 25th year of publication, and Between the Issues, a free monthly e-newsletter. Bob and his wife Lynn are co-authors of the book Marketing to Schools: A Textbook for the Education Market.

He regularly conducts seminars on school marketing and frequently speaks at trade association meetings. He is the official school market consultant of the National School Supply and Equipment Association and contributes a regular column on marketing to the NSSEA’s bi-monthly magazine Essentials.

Bob holds a B.A. from the University of Connecticut and an M.B.A. from the University of Hartford. He can be reached at rstimolo@smriinc.com 800-838-3444, Ext. 205.

Linda Winter
President
The Winter Group
The Winter Group is an industry-recognized marketing communications and research firm. Established in 1978 by Linda Winter, the Denver-based organization serves companies marketing to the K-12, higher education, and library sectors. Winter Group's portfolio includes work for Harcourt Achieve, Inspiration Software, Edusoft, JASON Foundation, Teacher Created Materials, Adobe Systems, Linworth Publishing, Triumph Learning, The Wall Street Journal, Apex Learning, ABC-CLIO, and other educational organizations. Its staff includes writers, designers, project leaders, researchers, media buyers, and account planners. Company services include market research, advertising, direct marketing, exhibit design, sales support and collateral materials, image and identity campaigns, and brand development.

Linda is a frequent speaker and panelist at national education market conferences. She can be reached at winterl@wintergroup.net.