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Early Childhood

Building Blocks for Marketing Success!

With over 91,000 day care centers, 86,000+ day care directors, and more than 216,000 pre-kindergarten through third grade teachers, the demand for early childhood products and services has never been greater. Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings.
Early Childhood pdf
Early Childhood Excel file
Early Childhood
Day Care Center Selects
Special Types Centers High DRI
Centers1		 Directors Pre-K/K
Teachers
All Day Care Centers 84,988 30,112 85,090 12,573
Church/Synagogue Centers 9,470 6,348 11,169 2,204
College/University Based 916 361 1,050 268
Employer (Corporate) Sponsored 356 138 501 71
Family Day Residences (With 10+ Children) 4,648 1,873 2,636 264
Federal Based 306 122 392 87
Head Start Centers 6,196 2,212 6,227 1,497
Hospital Centers 499 209 629 81
Military Based 157 39 206 22
Montessori Centers 1,928 876 1,995 398
Salvation Army 142 62 152 19
YMCA/YWCA Centers 2,943 863 3,023 211
Independent Centers 23,409 11,929 29,964 5,414
Unclassified 29,084 4,124 20,428 1,223
Day Care Chains/Centers Centers High DRI
Centers1		 Directors Pre-K/K
Teachers
All Day Care Chains 4,344 701 6,458 797
American Child Care Centers 83 35 95 12
Bright Horizon 97 5 129 15
Children's Discovery Centers 130 36 206 32
Children's World 557 126 944 74
Childtime Learning Centers 218 11 365 37
Goddard 132 11 146 33
Kiddie Academy 78 12 96 7
Kids R Us 93 23 112 3
KinderCare 1,067 9 1,733 208
La Petite Academy 573 2 958 156
New Horizon 124 50 174 23
Primrose 95 11 89 8
Rainbow Child 85 28 83 10
Sunshine House 86 33 128 17
Tutor Time 149 17 147 29
Other Chains 776 292 1,053 133
1Day Care Centers with High and Medium-High DRI scores.
Capacity
Centers
Directors		 Pre-K/K
Teachers
Buyers
80+ (Largest) 26,117 32,230 4,462 5,948
40-79 24,335 25,851 4,289 4,877
1-39 (Smallest) 33,100 25,843 3,793 3,582
Unclassified 1,436 1,166 29 71
Age Range
Centers
Directors		 Pre-K/K
Teachers
Buyers
Under 2 Years 32,519 39,102 5,511 6,516
2-4 Years 60,911 69,948 12,061 13,523
5-6 Years 60,744 69,653 11,366 13,154
7+ Years 33,510 39,213 5,347 6,851
Technology
Centers
Directors		 Pre-K/K
Teachers
Buyers
Centers With Computers 17,838 23,247 4,149 5,234
Centers With VCRs 35,250 44,154 8,089 9,621
Special Programs/Services
Centers
Directors		 Pre-K/K
Teachers
Buyers
Before- and After-School Programs 43,142 50,489 7,497 9,424
Bilingual Programs 7,423 9,549 1,929 1,703
Infant Care Programs 32,519 39,102 5,511 6,516
Instructional Programs 45,034 55,025 10,052 11,421
Special Ed Programs 10,589 13,140 2,860 2,178
LifestyleNE Indicator
Centers
Directors		 Pre-K/K
Teachers
Buyers
Urban 13,279 13,947 1,901 2,000
Suburban 19,368 20,406 2,754 3,492
Second City 16,785 17,495 2,434 2,586
Town and Country 35,549 32,790 5,208 4,718
Household Income
Centers
Directors		 Pre-K/K
Teachers
Buyers
Under $30,0000 10,899 10,773 1,519 1,093
$30,000-$39,999 20,552 19,893 3,052 2,499
$40,000-$49,999 20,551 19,924 2,900 2,901
$50,000+ 32,986 34,053 4,827 6,304
Day Care Center Buyers
Day Care Center Buyers Buyers Buyers in
High DRI Centers2
All Day Care Centers 12,797 6,979
All Day Care Chains 603 134
2Buyers in Day Care Centers with High and Medium-High DRI scores.
Head Start Programs
Total
Head Start Offices 1,983
Head Start Administrators by Name 1,797
Head Start Centers 6,196
Directors by Name at Head Start Centers 6,215
Teachers at Head Start Centers 1,004
Head Start Programs in Public Schools 849
Head Start Teachers in Public Schools 1,556
Schools With Pre-K/K
Schools With Pre-K/K Programs Schools High DRI
Schools3		 Principals Pre-K/K
Teachers
Pre-K to Grade 3 72,636 33,346 95,811 216,557
Pre-Kindergarten 27,989 12.299 38,504 108,664
Kindergarten 67,167 31,312 89,259 211,018
Schools With Kindergarten Programs Schools High DRI
Schools3		 Principals Pre-K/K
Teachers
Full-Day Kindergartens 43,910 20,010 60,044 148,245
Half-Day Kindergartens 17,366 8,594 21,733 46,124
All Kindergartens 67,870 31,471 90,115 211,608
3Schools with High and Medium-High DRI scores.
Reading First
Reading First Awards Districts
Schools
Under $400,000 234 1,659
$400,000-$1,000,000 932 1,350
Over $1,000,000 299 1,620
Reading First Contacts Total
Reading First District Directors 309
Reading First School Coordinators 2,734
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